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nissan rogue floor mats
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-10.4% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$85.66avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Good$287K$287K/yr · 144K searches
Price range
Okay$19.51–$193.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,757.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch