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nissan maxima headlights
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible68.19avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$180.98avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$134K$134K/yr · 58K searches
Price range
Bad$54.88–$298.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale