40
neutral ground bonding plug
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great344.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Market size
Okay$127K$127K/yr · 87K searches
Price range
Okay$5.17–$19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-58.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier