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naval jelly
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+77.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.66–$29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Review moat
Okay3,518avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 102K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf