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mtb helmet mips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$85.46avg listing price — sweet spot $15–$100
Review moat
Good651.06avg incumbent reviews — the moat a new listing must climb
Growth
Good+48.2%90-day search growth — must beat 0% to launch
Price range
Good$21.44–$150.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$425K$425K/yr · 922K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price