36
mighty putty
Skip itPrices mostly outside the sweet spot ($5.81–$14.89) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.59avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,310.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 11K searches
Price range
Bad$5.81–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100