51
mcgard
Worth a lookShows beatable incumbent ratings (4.0★), but high returns (11.5%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.47avg listing price — sweet spot $15–$100
Price range
Great$5.65–$94.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,199avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Market size
Okay$149K$149K/yr · 305K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate