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mazda 3 headlights
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible55.71avg incumbent reviews — the moat a new listing must climb
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$120.68avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Price range
Okay$29.18–$285.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$97K$97K/yr · 47K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.5%90-day search growth — must beat 0% to launch