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maxtrax
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great436.4avg incumbent reviews — the moat a new listing must climb
Market size
Good$295K$295K/yr · 73K searches
Avg price
Okay$198.15avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Price range
Bad$19.46–$416.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price