58
long funnel
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good585avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.76–$28.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Market size
Okay$188K$188K/yr · 209K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand