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license plate screw
Skip itPrices mostly outside the sweet spot ($4.13–$11.38) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great$877K$877K/yr · 1.3M searches
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,418.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.19avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$4.13–$11.38cheapest to priciest tracked listing — scored on the share inside $15–$100