51
leather vest
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but high returns (12.8%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$75.01avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good640.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$260K$260K/yr · 1.3M searches
Price range
Okay$21.69–$205.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.8%return rate — above 5% kills the launch gate