49
leather dye
Skip itSoft demand (-11.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$7.77–$49.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Market size
Good$365K$365K/yr · 551K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,065.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch