51
leather brush
Worth a lookShows low returns (1.0%), but soft demand (-3.5% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$6.05–$53.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay2,165.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$163K$163K/yr · 105K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch