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lavender fabric spray
Worth a lookShows low returns (0.3%), but a small market ($85K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$11.95avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$5.04–$20.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,803.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 76K searches