59
large funnel
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,516.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$235K$235K/yr · 219K searches
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$3.50–$316.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand