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kohler oil
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$37.84avg listing price — sweet spot $15–$100
Price range
Great$9.33–$88.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great423.63avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Growth
Good+56.4%90-day search growth — must beat 0% to launch
Market size
Okay$190K$190K/yr · 69K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality