41
knit balaclava
Skip itSoft demand (-85.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.39avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$7.00–$41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$111K$111K/yr · 260K searches
Review moat
Bad5,839.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-85.9%90-day search growth — must beat 0% to launch