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kerosene pump
Skip itSoft demand (-79.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay$5.37–$22.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,228.31avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$39K$39K/yr · 31K searches
Growth
Bad-79.5%90-day search growth — must beat 0% to launch
Signals Quality Gap