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kenworth
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great238.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great$76.62avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 303K searches
Price range
Bad$8.06–$465.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale