54
hone
Worth a lookShows a sweet-spot price point ($36.98 avg), but soft demand (-18.3% this quarter) keeps it on the watch list.
Avg price
Incredible$36.98avg listing price — sweet spot $15–$100
Review moat
Great309.03avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$467K$467K/yr · 585K searches
Price range
Good$9.53–$178.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.3%90-day search growth — must beat 0% to launch