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honda civic floor mats
Skip itSoft demand (-11.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$70.14avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$19.51–$162.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$257K$257K/yr · 212K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,787.74avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.9%90-day search growth — must beat 0% to launch