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honda air filter
Worth a lookShows searches that convert (9.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.66avg listing price — sweet spot $15–$100
Price range
Great$8.32–$56.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,580.26avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 66K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality