44
hitch skid plate
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Review moat
Incredible56avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$114.01avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Bad$82K$82K/yr · 68K searches
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Price range
Bad$30.14–$498.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price