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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$22.08avg listing price — sweet spot $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Great$2.09–$75.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,531.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay$149K$149K/yr · 68K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-48.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand