49
heater core
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible79.89avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$43.51avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Good$9.15–$131.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$238K$238K/yr · 267K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.5%return rate — above 5% kills the launch gate
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
Signals High Returns