47
heated blanket for car
Skip itSoft demand (-74.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.68avg listing price — sweet spot $15–$100
Price range
Incredible$15.61–$88.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$302K$302K/yr · 604K searches
Review moat
Okay2,554.54avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.7%90-day search growth — must beat 0% to launch
Signals High Returns