57
head gasket
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Review moat
Great258.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great$78.25avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 851K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.08–$426.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Signals High Price