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53

h11c headlight bulb

Worth a look

Shows a sweet-spot price point ($24.47 avg), but soft demand (-36.9% this quarter) keeps it on the watch list.

Market size 59Growth 7Conversion 63Competition 69Returns 21Price range 83Avg price 95Brand share 77Review moat 32Quality gap 60

Avg price

Incredible$24.47

avg listing price — sweet spot $15–$100

Price range

Great$6.52–$65.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$491K

$491K/yr · 364K searches

Review moat

Okay3,272.15

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Growth

Bad-36.9%

90-day search growth — must beat 0% to launch

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