44
h11 halogen headlight bulb
Skip itSoft demand (-38.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.49avg listing price — sweet spot $15–$100
Price range
Great$9.10–$96.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Good$776K$776K/yr · 283K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,635.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.0%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Signals High Returns