59
grease
Launch itA $2.2M/yr market growing +27.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 929K searches
Avg price
Incredible$25.01avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$7.41–$52.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,824avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand