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graphite powder
Worth a lookShows low returns (0.8%), but soft demand (-20.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good523.96avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Price range
Okay$6.00–$21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$194K$194K/yr · 155K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand