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gorilla wheel locks
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$57.65avg listing price — sweet spot $15–$100
Review moat
Good1,447.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 112K searches
Price range
Bad$9.09–$487.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand