49
glow plug
Skip itSoft demand (-33.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.39avg listing price — sweet spot $15–$100
Review moat
Great228.91avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.14–$112.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 59K searches
Growth
Bad-33.9%90-day search growth — must beat 0% to launch