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genuine honda spark plugs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Review moat
Good1,045.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$228K$228K/yr · 108K searches
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.71–$15.01cheapest to priciest tracked listing — scored on the share inside $15–$100