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generac oil filter
Worth a lookShows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great177.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.67avg listing price — sweet spot $15–$100
Price range
Great$8.52–$49.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Market size
Okay$201K$201K/yr · 64K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf