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50

fram ph8a oil filter

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 30Growth 95Conversion 71Competition 15Returns 96Price range 78Avg price 84Brand share 4Review moat 51Quality gap 15

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Incredible+111.7%

90-day search growth — must beat 0% to launch

Avg price

Great$18.55

avg listing price — sweet spot $15–$100

Price range

Great$3.93–$57.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,478.92

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$134K

$134K/yr · 111K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

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