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form a funnel
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Price range
Great$6.72–$41.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good672.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$78K$78K/yr · 94K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier