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ford key fob
Worth a lookShows a sweet-spot price point ($21.31 avg), but soft demand (-11.9% this quarter) keeps it on the watch list.
Avg price
Great$21.31avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.38–$44.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good988.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$169K$169K/yr · 186K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-11.9%90-day search growth — must beat 0% to launch