37
ford edge floor mats
Skip itSoft demand (-29.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$80.21avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Great$19.51–$126.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,050.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 22K searches
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Signals High Price