50
fog lights
Worth a lookShows a sweet-spot price point ($23.97 avg), but soft demand (-33.9% this quarter) keeps it on the watch list.
Avg price
Incredible$23.97avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$8.60–$74.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 3.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,184.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Signals High Returns