57
flexible funnel
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good607.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.70–$27.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Market size
Okay$256K$256K/yr · 248K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier