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52

fass fuel filters

Worth a look

Shows low returns (0.6%), but soft demand (-9.8% this quarter) keeps it on the watch list.

Market size 57Growth 20Conversion 82Competition 20Returns 97Price range 95Avg price 93Brand share 24Review moat 86Quality gap 37

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Incredible$17.87–$99.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.76

avg listing price — sweet spot $15–$100

Review moat

Great279.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$440K

$440K/yr · 102K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Trend