60
fan clutch
Worth a lookShows a thin review moat (101 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great100.78avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.57avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$314K$314K/yr · 223K searches
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Price range
Okay$29.54–$194.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate