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equinox ev floor mats
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$107.22avg listing price — sweet spot $15–$100
Review moat
Good861.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$66.10–$177.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$89K$89K/yr · 10K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch