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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 31Conversion 65Competition 39Returns 100Price range 79Avg price 76Brand share 7Review moat 25Quality gap 33

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great$7.21–$46.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.40

avg listing price — sweet spot $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$156K

$156K/yr · 176K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Review moat

Bad4,288.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

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