40
dura12-5f
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,077.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$387K$387K/yr · 150K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$212.01avg listing price — sweet spot $15–$100
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Price range
Bad$17.45–$454.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price