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doubletake mirror
Skip itA small market ($108K/yr) — this niche doesn't clear our bar today.
Review moat
Great191.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great$64.34avg listing price — sweet spot $15–$100
Price range
Good$13.08–$155.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$108K$108K/yr · 41K searches
Signals High Price