48
double din dash kit
Skip itSoft demand (-22.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.40–$45.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$282K$282K/yr · 916K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Okay2,953.66avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.4%90-day search growth — must beat 0% to launch