38
dorman 926-959
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$105.90avg listing price — sweet spot $15–$100
Review moat
Good619.75avg incumbent reviews — the moat a new listing must climb
Market size
Good$600K$600K/yr · 62K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$52.54–$225.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price